Nonlinear Dynamics announces appointment of new Strategic Marketing Manager

Appointment of new Strategic Marketing Manager

(Newcastle upon Tyne, UK) Nonlinear Dynamics, a leading provider of bioinformatics solutions, today announced the appointment of Philippe Bogard as Strategic Marketing Manager.

Philippe joins Nonlinear after many years at GE Heathcare, previously Amersham Biosciences, where he worked for 9 years in various product management positions. In this capacity, he was the main point of contact for product development and sales after Nonlinear Dynamics and Amersham Biosciences signed an OEM agreement in 1996. This remained the case until 2002, when Nonlinear ended the agreement. Latterly, Philippe was Product Manager for GE Healthcare's DeCyder, its DiGE-specific 2D image analysis product.

Will Dracup, CEO of Nonlinear Dynamics, said, "We have had a very close working relationship with Philippe for many years now. It is therefore fantastic news that he has chosen to join us in this exciting new rôle. He will be a huge asset to Nonlinear's future plans."

John Spreadbury, Group Sales and Marketing Director of Nonlinear Dynamics and CEO, Nonlinear USA Inc., added, "As part of ongoing business process improvement, we decided recently to separate out the operational and strategic marketing functions within Nonlinear. Few people possess Philippe's wealth of knowledge of this market and its customers, ideal qualities for the role of Strategic Marketing Manager. Philippe also has many years' product management experience, bringing customer focus directly to the product development, operational marketing and sales functions. This all helps to ensure that we continue to deliver products that enhance our customers' research horizons."

Philippe Bogard concluded, "Nonlinear's products have led the market for many years now, and I look forward to helping to ensure that they continue to do so. The company operates a very dynamic business environment, with an ability to adapt quickly in a fast moving market. This makes the challenge of the Strategic Marketing Manager rôle so appealing, having real impact in ensuring the continued success of this exciting UK business."

About Nonlinear Dynamics Ltd

Established in 1989, Nonlinear Dynamics is a leading worldwide provider of bioinformatics solutions to the life science industry. The Company's innovative product portfolio comprises high-quality analysis and data mining tools for 1D and 2D electrophoresis gels and microarrays, the core technologies of genomics and proteomics. Nonlinear sells and supports its products through its UK headquarters, its USA office, and its global network of partners and OEMs.

Contact us for more information, or contact our Marketing Department directly.
Released: 31 March 2005

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